Advanced Targeting

Highlight of key targeting strategies to get maximum return on ad spend.


Geo, Platform & Device

Choose the relevant platform (desktop/mobile), web/in-app along with the relevant device os & versions. Set this against the country/city where you intend to target.

Sites, Apps & Categories

Target and blacklist specific sites/mobile apps to optimize your campaigns. Choose from IAB categories or 200+ Apple App Store and Google Play Store categories.

Keywords & Placements

Target the suitable placements like ATF/BTF. Apply the relevant keywords which work for your brand to increase visibility and brand awareness.



Target users with similar interests or based on similar content consumption. For example, while targeting a racing game, target other racing apps.

Category Based

Find users by content category. For example, target all sports fans, or even better all tennis fans.

Demographics Based

It’s time to look at the pain points of your business and craft a method of relieving those issues efficiently.