Geo, Platform & device
Choose the relevant platform (Desktop / mobile), Web/In-app along with the relevant device OS & versions. Set this against the country / city where you intend to target
Sites, Apps & categories
Target and blacklist specific sites/mobile apps to optimize your campaigns. Choose from IAB categories or 200+ Apple App Store and Google Play Store categories.
Keywords & Placements
Target the suitable placements like ATF/BTF. Apply the relevant keywords which work for your brand to increase visibility and brand awareness.
Target users with similar interest or based on similar content consumption. For example, while targeting a racing game, target other racing apps.
Find users by content category. For example, target all sports fans, or even better all tennis fans
It’s time to look at the pain points of your business and craft a method of relieving those issues efficiently.