Highlight of key targeting strategies to get maximum return on ad spend.
Choose the relevant platform (desktop/mobile), web/in-app along with the relevant device os & versions. Set this against the country/city where you intend to target.
Target and blacklist specific sites/mobile apps to optimize your campaigns. Choose from IAB categories or 200+ Apple App Store and Google Play Store categories.
Target the suitable placements like ATF/BTF. Apply the relevant keywords which work for your brand to increase visibility and brand awareness.
Target users with similar interests or based on similar content consumption. For example, while targeting a racing game, target other racing apps.
Find users by content category. For example, target all sports fans, or even better all tennis fans.
It’s time to look at the pain points of your business and craft a method of relieving those issues efficiently.
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