The home-grown DESSY DSP that competes other big players in the market
DESSY delivers complete programmatic advertising control with real-time campaign management, advanced targeting, and comprehensive optimization tools.
- Temporal Control – Time parting (hourly) and day parting (daily scheduling)
- Device Precision – Desktop, mobile, tablet with OS and browser targeting
- Connection Types – WiFi vs. cellular data targeting
- Geographic Intelligence – Location to hyperlocal targeting with carrier selection
- Content Alignment – IAB categories, language, and ad position control
- Device Specifics – Make and Model targeting
Multi-Format Campaigns: Display, Video (VPAID + raw), Audio (tag + raw), HTML5, CTV/OTT, and 3rd party tag integration with category-based creative optimization.
Create and manage site/app lists, IP address ranges, and zip code targeting with campaign-level whitelist/blacklist control for maximum precision.
- Follow the User Model – A unique USP offering from Digital East
- Demographics & Behavioral – Comprehensive audience profiling
- Device ID Targeting – Precise device identification
- Retargeting Pixels – Re-engagement campaigns
Tailored extracts with any parameter combination.
Pre-built splits (web/app, OS, geography, creative type, platform etc.)
DESSY DSP is a Demand Side Platform which can be used by Advertisers or Agencies to run their Programmatic Campaigns across the world.
Yes, we have inventory across the globe!
We support: Image, Native, HTML5, Video and Audio formats.
Desktop, Tablet, Mobile Phone, CTV and DOOH are the supported platforms in DESSY.
Stability and scale of industry leaders.
Continuous feature evolution.
Granular targeting and optimization.
Live inventory and performance insights.
Ready to experience advanced programmatic advertising with comprehensive control and real-time optimization?
