Seamlessly bridge insights and impact with a platform built for smarter, faster, and more effective advertising decisions.
Transform your advertising strategy with Dessy Audiences. Our audience system harnesses the power of global data segments to deliver unprecedented targeting accuracy and cost efficiency for your campaigns.
Multi-Dimensional Data Segments Our Dessy audiences combines three powerful data layers for complete audience understanding:
- Look-alike audiences – Build look-alike models based on past behaviour or based on context.
- Keywords & URLs – Build audiences based on keywords or URLs and apps.
- Your audiences – Build a pool of audiences based on your past campaigns, device ids or users collected from placing pixels on the website.
Global Coverage, Local Insights
Access rich data segments spanning international markets, enabling precise targeting whether you’re running local campaigns or global brand initiatives.
The Challenge: Premium publishers often offer high-quality audiences but at premium CPMs ($2+) that may exceed your budget constraints.
Our Solution: The Follow The User model maintains audience quality while optimizing costs
How FTU Works:
Audience Intelligence: We identify and profile users consuming content on premium, high-CPM websites.
Behavioral Mapping: Our system tracks user preferences and engagement patterns.
Strategic Retargeting: When users leave these premium sites, we target them across our extensive inventory network at more affordable CPMs
a. In order for this to be implemented, please make sure the premium websites you want the users from have ad slots.
Real-World Example:
Imagine you want to reach users interested in financial news. Instead of paying $2 CPM on expensive financial websites, our FTU model identifies these users and targets them across our network at $0.75-$1.00 CPM – delivering the same quality audience at 50%-75% lower cost.
The FTU Advantage:
- Maintain Premium Audience Quality without premium pricing
- Maximize Budget Efficiency through strategic inventory selection
- Increase Campaign Reach by accessing users across multiple touchpoints
- Preserve Campaign Performance while reducing acquisition costs
Our Dessy audiences features expertly crafted custom cohorts designed for specific industry verticals.
Whether you’re in fintech, healthcare, e-commerce, or any other vertical, our custom cohorts ensure your message reaches the most relevant audience segments
Digital payment adopters and fintech-savvy consumers.
Investment-minded individuals, banking customers, and financial
service seekers.
Wellness-focused consumers, fitness app users, and
health-conscious shoppers.
Constantly expanding library of specialized audience segments
Data Management Platform, is a centralized system used to collect, organize, and analyze large volumes of data from various sources — such as websites, mobile apps, CRM systems, and more — to create audience segments that can be used for targeted advertising and marketing.
- Better Audience Targeting
- Centralized Data Management
- Improved Campaign Performance
- Audience Insights & Analytics
- Supports Lookalike Audiences
1st-party data – Your own data (from your website, app, CRM, etc.)
2nd-party data – Someone else’s 1st-party data shared with you
3rd-party data – Purchased data from external providers
Our Audience segmentation handle large amounts of user data, often from multiple sources. To protect user rights we strictly adhere and comply with laws like GDPR or CCPA, COPPA etc.
Our Dessy audiences features expertly crafted custom cohorts designed for specific industry verticals.
Our audience builder delivers premium audiences, with high quality at accessible price points, maximizing your advertising ROI.
Access worldwide data segments while benefiting from our local market knowledge and optimization capabilities.
From standard demographic targeting to highly specialized custom cohorts, we adapt to your unique campaign requirements.
Built on the foundation of processing 18 billion daily ad requests, our DMP leverages massive data insights for superior targeting accuracy.
Discover how DigitalEast’s Dessy audiences can revolutionize your targeting strategy. Contact us to learn more about our Follow The User model and explore custom audience solutions for your campaigns.