Our intelligent “Media Planning”platform that makes campaign planning literally effortless
Say goodbye to complex spreadsheets, tiresome manual searches for sites/apps, confusions on audience segmentation and manual calculations. Digital East’s revolutionary “Media Planning” tool transforms how you create, optimize, and deliver media planning – from concept to client-ready reports in minutes.
Why Digital East’s Media Planning tool?
- Save 75% of Your Planning Time: What used to take hours now happens in minutes. Our automated workflows eliminate tedious manual processes while ensuring professional-quality results.
- Precision Targeting Made Simple: Target audiences across IAB categories, demographics, and geography with surgical precision. Real-time data ensures every impression counts.
- Professional Results Every Time: Generate client-ready Excel reports with comprehensive analytics, professional formatting, and detailed breakdowns.
Key Features
Smart Planner
Create media plan with your desired name, goals (Awareness, Interaction, Precision Targeting), budget, country, regions, and demographics in one intuitive interface.
Target across IAB categories for precise audience alignment
Target across Arts & Entertainment, Technology, Business, Education, and dozens more categories for precise audience alignment.
Triple Planning Approaches
- Inventory Approach – Maximize available media opportunities
- Audience Approach – Prioritize demographic precision
- Balanced Approach – Optimize reach and efficiency
Real-Time Analytics
Access live inventory data, audience insights, and performance projections. See available impressions, unique users, and detailed targeting breakdowns instantly
Professional Exports
Generate polished Excel reports with category splits, inventory details, audience analysis, and targeting summaries ready for client presentation.

faqEverything you need
to know about
Say goodbye to complex spreadsheets, tiresome manual searches for sites/apps, confusions on audience segmentation and manual calculations. Digital East’s revolutionary “Media Planning” tool transforms how you create, optimize, and deliver media planning – from concept to client-ready reports in minutes.
*Save 75% of Your Planning Time: What used to take hours now happens in minutes. Our automated workflows eliminate tedious manual processes while ensuring professional-quality results.
*Create media plan with your desired name, goals (Awareness, Interaction, Precision Targeting), budget, country, regions, and demographics in one intuitive interface.
*Target across Arts & Entertainment, Technology, Business, Education, and dozens more categories for precise audience alignment.
*Access live inventory data, audience insights, and performance projections. See available impressions, unique users, and detailed targeting breakdowns instantly.
*Generate polished Excel reports with category splits, inventory details, audience analysis, and targeting summaries ready for client presentation.
*Configure name, goals, budget, geography, and targeting.
*Choose IAB categories and demographics.
*Pick your strategic planning methodology.
*Add relevant segments from available inventory.
*Review projections and detailed breakdowns.
*Generate client-ready Excel reports.


Perfect For
Accelerate client delivery and improve presentation quality.
Create sophisticated campaigns without specialized expertise
Access comprehensive planning tools and analytics
Deliver enterprise-quality results with rapid turnaround
Get Started Today
Full platform access • No setup fees • Complete support
Ready to revolutionize your media planning? Join hundreds of agencies who’ve already made
the switch.