Category: Programmatic Advertising

Quick Summary: Connected TV (CTV) advertising brings an ability to deliver targeted video advertising to internet-connected TV devices and streaming platforms – offering the scale of television advertising and the targeting, personalization, and measurement of digital advertising. Reading Time: 20 minutes…

Table of Contents What is CPM (Cost Per Mille)? What is eCPM (Effective CPM)? Key Differences Between CPM and eCPM How to Calculate CPM and eCPM Best Practices for Optimizing Frequently Asked Questions Within the programmatic advertising world, it is imperative…

What exactly is Programmatic Advertising? The Real Person’s Guide to This Game Changer   Having been in digital marketing for over ten years, we can truly say that programmatic advertising has been the biggest single game-changer we have witnessed. Let’s break it…

Table of Contents Definition of Video Completion Rate (VCR)  Definition of View Through Rate (VTR)  Major Differences Between VCR and VTR  Calculating Video Marketing Metrics  Optimization Best Practices   Commonly Asked Questions  If you are running digital video campaigns, there are specific…

Summary: Privacy and compliance in digital advertising mean navigating regulatory frameworks such as the GDPR and CCPA or dealing with iOS 14.5+ or the death of the cookie, while producers need to create privacy-first marketing strategies that provide effective marketing and…

Your ads are being viewed but not clicked. Here’s how you can fix that and improve your click-through rate with easy and tested methods.