An estimated 5 to 7,000 ads are thrown in the face of consumers every day, but most of these ads seem irrelevant, intrusive, or just ill-timed. In such conditions, contextual advertising is becoming a game-changer, providing a more sophisticated platform for…
In-Game Programmatic Advertising: The Future of Interactive Brand Engagement the message gets integrated dynamically into the gaming experience.
From a niche pastime, the gaming industry has evolved into one of the largest entertainment industries globally, accumulating over $180 billion every year and crossing roughly 3 billion players worldwide. With traditional advertising channels getting more cluttered and running out of…