Quick Summary: Connected TV (CTV) advertising brings an ability to deliver targeted video advertising to internet-connected TV devices and streaming platforms – offering the scale of television advertising and the targeting, personalization, and measurement of digital advertising. Reading Time: 20 minutes…
CPM vs eCPM: Ultimate Guide to Programmatic Advertising Pricing Models 2025
Table of Contents What is CPM (Cost Per Mille)? What is eCPM (Effective CPM)? Key Differences Between CPM and eCPM How to Calculate CPM and eCPM Best Practices for Optimizing Frequently Asked Questions Within the programmatic advertising world, it is imperative…
What exactly is Programmatic Advertising?
What exactly is Programmatic Advertising? The Real Person’s Guide to This Game Changer Having been in digital marketing for over ten years, we can truly say that programmatic advertising has been the biggest single game-changer we have witnessed. Let’s break it…
The View Through Rate vs Video Completion Rate: A Deep Dive into Video Marketing KPIs 2025
Table of Contents Definition of Video Completion Rate (VCR) Definition of View Through Rate (VTR) Major Differences Between VCR and VTR Calculating Video Marketing Metrics Optimization Best Practices Commonly Asked Questions If you are running digital video campaigns, there are specific…
The Power of Contextual Advertising: Why Context Is More of the Matter Than Ever
An estimated 5 to 7,000 ads are thrown in the face of consumers every day, but most of these ads seem irrelevant, intrusive, or just ill-timed. In such conditions, contextual advertising is becoming a game-changer, providing a more sophisticated platform for…
Digital Advertising and Privacy: A Complete Guide for 2025
Summary: Privacy and compliance in digital advertising mean navigating regulatory frameworks such as the GDPR and CCPA or dealing with iOS 14.5+ or the death of the cookie, while producers need to create privacy-first marketing strategies that provide effective marketing and…
In-Game Programmatic Advertising: The Future of Interactive Brand Engagement the message gets integrated dynamically into the gaming experience.
From a niche pastime, the gaming industry has evolved into one of the largest entertainment industries globally, accumulating over $180 billion every year and crossing roughly 3 billion players worldwide. With traditional advertising channels getting more cluttered and running out of…
Click Through Rate Optimization: A Simple Guide to Better CTR in 2025
Your ads are being viewed but not clicked. Here’s how you can fix that and improve your click-through rate with easy and tested methods.
Ad Fraud: Understanding the Threats and Solutions
In today’s digital landscape, online advertising has become an integral part of business strategies. Companies invest significant resources to reach their target audience and promote their products or services effectively. However, with the rise of digital advertising, ad fraud has emerged…
Revolutionizing Advertising: Top Programmatic Advertising Trends in 2023
Advertising has come a long way since the days of print and radio ads. With digital media, advertisers have been able to leverage a variety of tools to reach their target audience more effectively. Programmatic advertising is one such tool that…