Advanced algorithmic optimization built into DESSY DSP
SmartCPM revolutionizes your media buying strategy by intelligently optimizing bids to deliver maximum impressions within your budget resulting in significant cost savings.
Simply set your maximum CPM and activate SmartCPM – the algorithm handles all the heavy lifting.
Full visibility into optimization performance with detailed reporting on cost savings and impression gains.
SmartCPM optimization included with your DESSY platform access at no extra cost.
Start seeing cost savings and impression improvements from your first campaign.
Define your maximum CPM threshold and let our algorithm work within your budget boundaries.
Our advanced algorithm analyzes historic win prices, market conditions, and multiple performance factors to optimize every bid in real-time.
The system continuously works to reduce CPM costs while maximizing impression delivery, ensuring you get the most value from every advertising dollar.
Most of our current clients actively use SmartCPM and report exceptional satisfaction with their cost savings and impression volume improvements.
Delivers reliable cost optimization across all campaign types, verticals, and targeting parameters.
Advanced machine learning algorithms continuously improve optimization performance based on market data, demand and campaign outcomes.
SmartCPM is a dynamic CPM model where the user will give the maximum CPM goal of the campaign and our system will auto optimize the CPM to maximize the results with respect to impressions and spend.
This works based on multiple factors such as Floor Price, Publisher, Ad Position and other targeting parameters. Once the SmartCPM is set in the campaign, our system will take 1-2 days as a learning period and will auto adjust the CPM to give better results.
You can expect a minimum of 10%-15% of savings after enabling SmatCPM.
Click on any campaign where SmartCPM is enabled and scroll down, Just above the graph, our intelligent system will show you how much budget has been saved so far by enabling SmartCPM. Very simple!
Get more impressions for the same budget by securing inventory at optimal prices below your maximum CPM limit.
Save thousands in media spend through intelligent bid optimization that consistently delivers below your cost ceiling.
Algorithm adapts to changing market conditions, ensuring optimal performance throughout your campaign duration.
Never exceed your maximum CPM threshold while maximizing the value of every impression opportunity.
SmartCPM – Smarter bidding. Better results. Bigger savings. Advertising made simple
Ready to transform your media buying efficiency? Thousands in media spend savings are waiting with SmartCPM’s intelligent optimization.
