Comprehensive protection ensuring every impression reaches real humans
At Digital East, brand safety comes first. We understand the critical importance of safeguarding your brand reputation by preventing ad placements on inappropriate sites and protecting against fraudulent traffic.
Discover how to protect your brand in today’s fast-changing digital landscape. Our Brand Safety Whitepaper explores the biggest challenges in online advertising—ad fraud, inappropriate content, privacy risks, and reputation threats—and provides practical strategies to safeguard your brand presence. Packed with expert insights, real-world examples, and actionable best practices, this guide helps marketers and advertisers ensure their campaigns remain secure, trustworthy, and effective.
Prevent brand damage by avoiding adult sites, hate speech platforms, and other inappropriate content environments.
Eliminate wasted spend on fraudulent traffic, ensuring every advertising dollar reaches genuine potential customers.
Improved campaign metrics through elimination of bot traffic and fake impressions.
Meet industry standards and advertiser guidelines with comprehensive safety protocols.
Anonymous Inventory Blocked
We process over 18 billion ad requests daily across global markets, ensuring inventory availability when and where you need it.
Strict Parameter Requirements
All ad requests must meet IAB-specified parameters. Non-compliant requests are automatically rejected to maintain quality standards.
- Sites with 3-5 second ad refresh rates.
- Platforms generating more ad requests than humanly possible.
- Applications with suspicious traffic patterns.
- Adult sites filtration.
- Kids games like Talking Tom.
Comprehensive list of MFA sites added.
Our automated engine continuously adds cloud IPs and data center ranges to prevent bots, click farms, and non-human traffic from accessing your advertisements.
Block known fraudulent user agents and automated traffic sources to ensure genuine user engagement.
Brand Safety refers to the measures and technologies used to protect brands from having their advertisements appear alongside inappropriate, harmful, or unsuitable content that could damage their reputation or contradict their values.
Our premium inventory supports a wide range of ad formats to suit your campaign needs, including:
a. Millions of Cloud IPs are blocked so that you ads are viewed only by humans and not by bots.
b. We have blocked more than 14,000 junk sites and apps across the globe.
c. Fraud User Agents and blocked
d. Fraud IPs are blocked
No! Our proprietary Brand Safety is free for all and it is auto enabled for all our clients.
You can send us the request to enable this and we will whitelist the blocked sites and apps for you.
Stay ahead of emerging fraud techniques with continuously updated protection algorithms and threat detection systems.
Multi-vector protection covering traffic quality, content safety, and technical compliance standards.
Brand Safety First – Protecting your reputation with every impression. Advertising made simple
Focus on campaign performance while we protect your brand reputation. Our comprehensive safety measures ensure your advertisements appear only in appropriate environments to genuine human audiences.
