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Smart pricing efficiency
Allow the algorithm to derive the best price resulting in maximum savings.
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Smart CPM
digitaladmin
2022-09-13T19:30:54+02:00
Our SmartCPM technology derives the best possible CPM for each ad impression resulting in better pricing efficiency.
How does it work
Set the upper limit of CPM which works for you.
Algorithm will define the ideal CPM which is between 40% to 120% of the target CPM as set by you.
Price is auto adjusted based on how the campaign performances and continuously adjusted.
Final CPM will be lower than your set target CPM resulting in maximum savings and better efficiency.
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